cinchBack to demos

The selected light-touch wordmark

The second c nestles into the n, carving a small curved clearance at their join.

Ten versions of the small buckle

Compare the fastening where the n meets the c. Each version appears at a large size and a smaller navigation size. Choose a number to refine.

cinch
cinch

01. Original buckle

The compact rectangular fastening from option 2.

cinch
cinch

02. Fine frame

A lighter outline makes the fastening quieter.

cinch
cinch

03. Rounded buckle

Soft corners follow the curves of the letters.

cinch
cinch

04. Square clasp

A square fastening gives the join more weight.

cinch
cinch

05. Long keeper

A longer, flatter loop suggests a strap keeper.

cinch
cinch

06. Upright buckle

A vertical frame makes the connection feel snug.

cinch
cinch

07. Angled fastening

A slight tilt gives the join a sense of pull.

cinch
cinch

08. Twin keeper

Two narrow loops suggest the hardware of a cinch.

cinch
cinch

09. Buckle tongue

A short central tongue makes the belt reference clearer.

cinch
cinch

10. Solid clasp

A compact solid connector gives the smallest sizes more presence.


Three ways to cinch the wordmark

Each option brings the n and c together to suggest a snug fastening. The light-touch direction above is now selected for the website.

cinch

1. A light touch

A tighter join between the n and c. The familiar wordmark, with a subtle sense of tension.

cinch

2. A small buckle

A compact fastening at the join gives the belt reference a little more character.

cinch

3. An interlock

The c tucks into the n with a slight turn, suggesting the two letters being pulled together.

Choose 1, 2 or 3. These are typographic directions; the selected join will be refined consistently for small sizes.